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As a handmade business owner, you know that it’s not always easy to stay motivated. Business ebbs and flows, customers can be demanding, and it’s all too easy to get bogged down in the day-to-day tasks of running your business. But staying motivated is essential if you want your business to succeed. Here are 6 ways to stay motivated in your handmade business.

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Tip 1: Setting realistic goals for your handmade business

When it comes to staying motivated as a handmade business, it’s important to set realistic goals. This means taking the time to research how much time and effort goes into making your product, social media marketing, email marketing, ordering supplies, etc…and then setting a goal that is achievable within a certain timeframe. 

For example, if you’re a handmade jewelry seller, your goal may be to increase your product line by 50 pieces in the next six months. Or if you’re a handmade soapmaker, your goal may be to launch a new scent every month. Whatever your goal may be, make sure it’s something you’re passionate about that inspires and motivates you to keep moving forward.

One thing that has saved my life was using a physical planner. I’ve been using this one since 2015.

Tip 2: Staying focused on what’s important to you

When it comes to running your handmade business, there are so many things to focus on – from creating new products, to researching the best products to make for your business, to staying up-to-date on the latest trends. Planning, designing and scheduling social media and email marketing content. SEO, it really never ends, does it? It’s overwhelming to say the least!

It can be easy to get overwhelmed with all of the tasks at hand and lose sight of what’s important to you. But when you stay focused on only what’s important, it will be easier to stay motivated and keep moving forward.

For example, if you’re a handmade jewelry seller, focus on the creative process of designing new pieces, rather than getting bogged down by the administrative tasks involved in running your business.

Or if you’re a handmade soapmaker, focus on the different scents you want to create, rather than spending hours on social media marketing.

When you stay focused on your passion and what’s important to you, it will be easier to stay motivated and move your handmade business forward.

Tip 3: Taking time for yourself to recharge and reflect

In order to stay motivated, it’s important to take some time for yourself – away from your handmade business. Don’t lose your identity and neglect the rest of yourself in the name of your business. Take a step back every now and then.

This can be anything from taking a walk in nature, reading a book, taking a yoga class or just spending time with friends and family.

The point is that you need to take some time for yourself to recharge and reflect on what you’ve accomplished, and more importantly, on what you still want to accomplish.

When you take some time for yourself, it will be easier to come up with new ideas and stay motivated to move your handmade business forward. This is essential in preventing burnout, something I myself experience at least once a year. I should take my own advice and back off a bit, right?

Tip 4: Making sure you have a support system in place

Running a handmade business can be tough, especially when you’re feeling down or unmotivated. That’s why it’s important to have a support system in place – whether that’s family, friends, a mastermind group or all of the above.

When you have people who understand what you’re going through and are there to offer encouragement and support, it makes the journey a lot easier.

For example, if you’re feeling discouraged because your handmade business isn’t doing as well as you’d hoped, your friends and family can offer words of encouragement and remind you that Rome wasn’t built in a day.

Or if you’re feeling overwhelmed with all of the tasks at hand, your mastermind group can help you come up with a plan to stay organized and on track.

When you have a support system in place, it will be easier to stay motivated and achieve your handmade business goals.

I know a lot of handmade sellers don’t have the support of their family and friends.  If that’s the case for you, don’t worry! You can find support in online communities, such as Etsy Teams and Facebook Groups. There are also many helpful books and articles out there on the topic of handmade business motivation.


Free Workshop To Grow Your Handmade Business With Email And Social Media


Tip 5: Reward yourself!

One way to stay motivated is to give yourself a little reward each time you complete a task or reach a goal.

This could be anything from buying yourself a coffee after completing your weekly tasks, taking a weekend trip to the beach after launching your new website or treating yourself to a new piece of jewelry after reaching your monthly sales goal. 

When you have something to look forward to, it will be easier to stay motivated and push through any challenges that come your way.

When we reward ourselves, our brain releases dopamine, which is a neurotransmitter that makes us feel good. So not only will you be furthering your handmade business goals, but you’ll also be improving your overall mood!

I personally always have a bag of fun size Reeces on hand 🙂

Tip 6: Practicing self-compassion and forgiveness of yourself

When you’re feeling down or unmotivated, it can be tough to be kind to yourself. But practicing self-compassion is essential in staying motivated and moving your handmade business forward.

What is self-compassion? It’s basically being kind and understanding to yourself in times of distress or failure. So instead of judging yourself harshly, you give yourself the same understanding and support that you would give to a friend.

When you’re able to be kind and understanding to yourself, it will be easier to stay motivated and push through any challenges that come your way.

Plus, self-compassion has been shown to have many benefits, such as increased happiness, reduced stress and improved mental health.

So the next time you’re feeling down or unmotivated, try to practice self-compassion.

Forgive yourself for your mistakes, be understanding of your difficult moments and give yourself the encouragement and support you need to move forward.

These six tips should help you stay motivated and focused as a handmade business owner or Etsy seller. It’s important to set realistic goals, focus on what’s important to you, and take time for yourself so you can recharge and reflect.

Make sure you have a supportive system in place, and reward yourself for your hard work! Finally, practice self-compassion and forgive yourself when things don’t go according to plan. I hope these tips will help you achieve your creative dreams while staying sane and happy along the way.

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