SEO is the compass that guides potential buyers to your virtual shop front.  At its core, SEO encompasses the techniques and strategies used to increase your store’s visibility in search engine results.  It’s the difference between being a hidden gem and a shining beacon to customers.

Keywords are the terms and phrases that shoppers use to find products like yours on Etsy.  They are the core of your SEO strategy. The right keywords can bridge the gap between your products and the customers looking for them.

Etsy’s search engine operates on a complex algorithm that aims to present the most relevant, high-quality listings to buyers.  This system considers a variety of factors, from keyword relevance and listing quality to customer experience and shop policies.

Keyword research is the first step in your SEO journey. Start by identifying the phrases that shoppers might use to find products like yours.  Tools like Etsy’s search bar can suggest popular terms, while Etsy SEO tools can offer deeper insights into search trends and volumes.

Once you’ve gathered your keywords, infuse them into your listings in a natural, readable manner. Product titles, descriptions, and tags should all include these keywords, balancing specificity with breadth.  Think like a buyer: what would you type into the search bar to find your product?

Click that button below to kickstart your Etsy shop's SEO strategy! 😉