Category Strategy

Links:

Keysearch (use code KSDISC for 20% off)

Once your blog category is published, index it in the Google search console as shown in this lesson.

ChatGPT Blog Category Meta Description Prompt:

Please write me a meta description that is no more than 160 characters that includes the keyword "this kevword' and is about "this topic".

Step-by-Step Blogging and Pinterest Strategy

Repeat Formula:

👉 20 posts in 1 seed keyword category (helps with google authority)

👉 5-10 random but niche related posts (helps spread out on Pinterest)

👉 20 posts in 1 new seed keyword category (helps with google authority)

1. Select Your First Category Seed Keyword:

Start by identifying a specific category or topic within your niche that you want to focus on. This will be your "seed" topic. For instance, if your niche is Norse mythology, you might choose to focus on Odin.

2. Create 20 Focused Blog Posts:

Write 20 blog posts centered around your chosen seed keyword. 

3. Intermix with 5-10 Diversified Blog Posts:

After completing your 20 posts on the main category, shift gears to write 5 to 10 blog posts on different, yet related, topics within your niche. 

These posts should explore other keywords and topics, helping to spread your content across a broader range of search terms on Pinterest. 

For example:

  • Write a post about Thor, another figure in Norse mythology.
  • Explore a symbol like Mjölnir or the World Tree, Yggdrasil.
  • Discuss a different aspect of Norse beliefs or related folklore.

4. Alternate Between Categories and Diversified Content:

Once your initial category is thoroughly covered with 20 posts, and you’ve added your 5-10 diversified posts, move on to the next primary category within your niche.

Repeat the process:

  • Focus on creating another 20 posts centered around this new category.
  • Then, add another set of 5-10 posts on various unrelated topics within your niche to diversify your keyword strategy further.

5. Continue the Cycle:

Repeat this process as you continue to build your blog and Pinterest presence. The alternating focus between deep dives into a single category and broader, keyword-diverse posts ensures that your content remains fresh and reaches a wide audience, maximizing both your blog traffic and Pinterest visibility.



How to add categories in Shopify 👇