Create your Pinterest business account
Like most other social media sites, having a biz account gives you access to analytics & other useful data. So today, if you don't have one already, you'll open your biz account.
How to open a Pinterest business account
The next step is to claim your website on Pinterest to gain access to analytics.
Add a plugin to your site
You'll want to make sure you have a plugin that allows people to push a button and add your content to Pinterest. This plugin doesn't need to be fancy.
I have a Wordpress website and I use the free version of the Grow Social plugin.
PRO TIP: Pin your own site content to Pinterest! All those pins come with links directly back to your site content.
PRO TIP #2: Pinterest doesn't need *new* content, they just want new pins! For example, say you have one product. Pin all the images you have for that product.
---> Another example, you have one blog post. Don't worry about crunching out more *content*, just make new images for that content and pin the images!