Step 1: Pin to One Board Only
- When you create a new pin, pin it to only one board.
- Avoid the old strategy of pinning the same pin to multiple boards. This can now hurt your reach and confuse Pinterest’s algorithm.
- Tip: Choose the most relevant board that aligns perfectly with the content of your pin.
Step 2: Don’t Repin Other People’s Content
- Pinterest rewards original content from your claimed URLs.
- Focus entirely on creating and pinning your own pins. Repinning other people's content is no longer beneficial for your growth.
- By pinning only your own content, you ensure that all traffic generated through Pinterest goes to your website or claimed URL.
Step 3: Only Use Boards That Contain Your Content
- Do not open up new boards and fill them with other people’s content.
- Stick to pinning only content from your claimed URLs.
- This keeps your profile and boards streamlined with your brand’s messaging and avoids diluting your traffic potential.
Step 4: Claim Your URLs
- Make sure you've claimed your website and any other URLs where you publish content.
- Pinterest prefers content from verified URLs, and it will give you greater visibility and ranking when you pin from these sources.
Step 5: Stay Consistent
- Consistency is key. Schedule pins regularly to maintain visibility.
- With this update, your focus should be on creating new pins consistently rather than repinning or trying to fill your boards with other people’s work.