Week 5

Subject Lines:

  • Meet the Faces Behind [Your Business]: Introducing [Employee's Name]
  • Behind the Scenes: Get to Know [Employee's Name] - The Mastermind Behind [Your Product]
  • Introducing [Employee's Name]: The Artistic Soul Driving [Your Business] Forward
  • Unveiling Our Hidden Gem: Meet [Employee's Name] - The Heart and Soul of [Your Business]


Hello [Customer's Name],

We are more than just a brand, we are a community. And, we think it's high time you get to know the amazing people who make [Your Business] what it is.

Today, let's meet [Employee's Name]. [Employee's Name] is our [Employee's Position] and has been with us for [Number of Years/Months]. Every [Your Product] you receive has been touched by [Employee's Name] in some way.

[Employee's Name] loves [Describe what the employee loves about their work or a fun fact about their hobbies or interests]. They play a crucial role in making sure that our [Your Product] are [Describe how their role contributes to the product or service].

Feel free to drop a message to [Employee's Name] or ask any questions you might have. We love hearing from you!

Best,

[Your Name]

What Makes This Email Great:

  • By introducing your team members, you are making your brand more relatable and human.
  • This fosters a sense of connection between your customers and your team members.
  • Highlighting your employees' work and role shows that you value them, which customers appreciate.
  • Knowing who is behind the products they love can increase customers' trust in your business.

Tips N' Tricks To Make This Email Even Better

  • Consider adding a photo of the employee. This can further personalize the email and make the employee more relatable to customers.
  • Let the employee share a message or tip for customers in their own words.
  • Encourage customers to respond with questions or messages for the employee. This can increase customer engagement and foster a sense of community.
  • Mention if the employee has achieved something noteworthy at your company.

Extra Fun Bonus General Marketing Tip:

Email segmentation can be a powerful tool in your marketing arsenal. By dividing your email list based on certain characteristics or behaviors (like new subscribers, previous purchase behavior, or demographic information), you can send more targeted, personalized emails. This not only improves open and click-through rates but also increases customer satisfaction as they're receiving content that's more relevant to their interests and needs.

Short Form Video Script Idea:

[Opening shot: A visually appealing image or video clip showcasing your employee or your team][Background music: Upbeat and positive tune]Voiceover: Hey there, [Your Business] community! We believe that a brand is more than just products - it's about the incredible people who bring it to life. Today, we want you to meet someone special from our team: [Employee's Name]! [Cut to text overlay: "Meet [Employee's Name]: The Face Behind [Your Business]"]Voiceover: [Employee's Name] is not just an employee; they are a vital part of what makes [Your Business] so unique. They've been with us for [Number of Years/Months] and have poured their passion and expertise into each [Your Product] that you receive.[Cut to visual montage: Showcasing [Employee's Name] working on [Your Product], interacting with customers, and behind-the-scenes moments]Voiceover: But there's more to [Employee's Name] than their role at [Your Business]. They bring their own flair and love for [Describe their interests, hobbies, or a fun fact].[Cut to animated text overlay: "The Creative Force Behind [Your Product]"]Voiceover: From [Employee's Name]'s incredible attention to detail to their unwavering dedication, they play a crucial role in ensuring that every [Your Product] meets our high standards of quality and craftsmanship.[Cut to visual montage: Showcasing [Employee's Name]'s work process, their expertise, and their joy in creating]Voiceover: We want you to connect with our team on a deeper level, so feel free to reach out to [Employee's Name] with any questions or simply to say hello. We love hearing from you![Closing shot: Your logo or a visually appealing image related to your brand]Voiceover: Thank you for being a part of our incredible community. Together, we're creating something truly special.[End with text overlay: "Join our email list for more behind-the-scenes and exclusive updates!"][Background music fades out]

Social Media Caption:

  Meet the incredible team behind [Your Business]! Today, we're introducing [Employee's Name], the face behind [Your Product]. Get to know their role, their passion, and their unique contributions to our brand. Connect with us on a deeper level and be part of our amazing community. Subscribe to our email list for exclusive updates and behind-the-scenes content. Let's celebrate the people who make it all happen! #MeetTheTeam #BehindTheScenes #TeamSpotlight #JoinOurCommunity #SubscribeNow #HandmadeGoodness

Note: Customize the caption and hashtags to align with your brand and target audience. Additionally, consider adding engaging visuals, text overlays, and effects to enhance the overall appeal of your Instagram reel.

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Spotted in the email wild

Even bigger companies introduce their employees!

Read Happy Wax's Blog post for Inspiration :)