Countdown to Black Friday

Send 1 week before Black Friday

Subject Lines:

  • The Countdown is On: Black Friday is Just Around the Corner! ⏳
  • Tick Tock: Black Friday is Almost Here!
  • Can You Feel the Excitement? Black Friday is Nearly Upon Us!
  • Just [X days] Left Until Black Friday!


Hi [Customer's Name],

As we inch closer to the biggest shopping day of the year, I can feel the excitement buzzing in the air! We are now just [X days] away from Black Friday, and the anticipation is building.

To make your shopping experience even more exciting, we have some fantastic surprises lined up. Our Black Friday sale will include limited editions, best sellers, and even some brand-new items from our collection.

Remember, the early bird catches the worm, so be sure to check your inbox frequently in the coming days. We'll be revealing more about our Black Friday deals very soon!

In the meantime, why not take a stroll through our [Etsy shop/website] and start planning your wishlist? There's never been a better time to treat yourself or get a head start on your holiday shopping.

Get ready to shop till you drop,

[Your Name]


What Makes This Email Great:

  • The countdown creates a sense of urgency and anticipation, which can lead to higher open rates and engagement.
  • The email updates subscribers about what they can expect during the sale, helping them to plan their shopping.
  • By suggesting subscribers check out your shop and start planning their wishlist, you're encouraging interaction and potential pre-sale purchases.


Tips N' Tricks To Make This Email Even Better

  • If your website or Etsy shop has a wishlist or favorites feature, remind your subscribers to use it. This can make their shopping easier when the sale starts.
  • Make your subscribers feel the excitement of the upcoming event with your language and tone.
  • Test different sending times to see when your subscribers are most likely to open and engage with your emails.

Extra Fun Bonus General Marketing Tip:

Use social proof in your marketing whenever possible. Share reviews, customer photos, or statistics about your best-selling items. This can increase trust in your brand and make your products more appealing.


Short Form Video Script Idea:


[Opening shot: A countdown timer with visuals of your products]

[Background music: A suspense-building tune]

Voiceover: Tick, tock, tick, tock! Can you hear it, [Instagram handle] fam? That's the sound of the countdown to the biggest shopping day of the year!

[Cut to text overlay: "Black Friday: Just [X days] away!"]

Voiceover: That's right, we're just [X days] away from Black Friday and the excitement is real! 

[Cut to quick shots of your products that will be on sale, adding to the excitement]

Voiceover: We're putting together an amazing sale for you, featuring limited editions, best sellers, and even some brand-new items from our collection!

[Cut to visual of an email being opened with your Black Friday deals]

Voiceover: Join our email list now to be the first to get all the juicy details and make your shopping list! 

[Closing shot: Your logo or a visually appealing image related to your brand]

Voiceover: Get ready to shop till you drop this Black Friday! Stay tuned, and remember, the early bird gets the worm!

[End with text overlay: "Join our email list for exclusive updates!"]

[Background music fades out]



Social Media Caption:


The countdown to Black Friday is on! ? Are you as excited as we are? Get a head start on your shopping list by joining our email list for exclusive updates and first dibs on our fantastic deals! Don't miss out—your perfect find is just around the corner. #CountdownToBlackFriday #BlackFridayDeals #EmailExclusive #HandmadeFinds


Remember, you can modify the caption and hashtags to align with your brand and target audience. Use engaging visuals and effects to make your Instagram reel more captivating and appealing to viewers.