The Countdown Begins

Send 3 weeks before Black Friday

Subject Lines:

  • The Countdown Begins: Get Ready for Our Black Friday Event!
  • Your Early Access Pass to Our Black Friday Deals!
  • Black Friday Alert: It's Almost Time for Epic Savings!
  • The Countdown is On: Black Friday is Coming!


Hi [Customer's Name],

Can you feel the excitement in the air? That's because our annual Black Friday event is just around the corner! As a valued member of our community, we wanted you to be the first to know. 

Prepare for some of the biggest savings of the year on our handmade (products/category of products). This is the perfect opportunity to get your hands on our unique, one-of-a-kind pieces, made with love and care just for you.

Stay tuned! We'll be sharing more details, including sneak peeks of our sale items, in the coming weeks. 

Get ready to kickstart your holiday shopping with [Your Brand].

Warm regards,

[Your Name]


What Makes This Email Great:

  • This email creates anticipation for your upcoming Black Friday event, which can increase open rates for future emails.
  • By telling your subscribers they're the first to know, you're making them feel special and valued, increasing loyalty.
  • This email clearly states what to expect, which is important for setting customer expectations.


Tips N' Tricks To Make This Email Even Better

  • If your email client allows it, adding a countdown clock can make the email more engaging and visually appealing.
  • If you know what items are going to be on sale, tease them here to pique interest.
  • This is a great chance to increase your social media following by inviting email subscribers to follow you for more updates.

Extra Fun Bonus General Marketing Tip:

Test different send times to find out when your subscribers are most active. This can help you maximize your email open rates and overall engagement.


Short Form Video Script Idea:


[Opening shot: Exciting visuals of a calendar countdown or a clock ticking]

[Background music: Upbeat and anticipatory tune]

Voiceover: Tick-tock, tick-tock, can you feel the excitement in the air? That's right, something big is coming!

[Cut to text overlay: "Black Friday Countdown Begins"]

Voiceover: Our annual Black Friday event is just around the corner, and we're here to ensure you don't miss out on the biggest savings of the year.

[Cut to animated text overlay: "Prepare for Epic Savings"]

Voiceover: Get ready to discover unique, one-of-a-kind handmade pieces crafted with love and care, all at incredible discounts!

[Cut to quick shots of various products or product categories]

Voiceover: Stay tuned, as we'll be sharing more details, including sneak peeks of our sale items, in the coming weeks. 

[Closing shot: Your logo or a visually appealing image related to your brand]

Voiceover: So, what are you waiting for? Dive into the holiday spirit and join our email list now to stay updated and get ready for the shopping spree of a lifetime!

[End with text overlay: "Join our email list for exclusive updates!"]

[Background music fades out]



Social Media Caption:


The countdown to our Black Friday event has begun! Don't miss out on epic savings on our unique, handmade pieces. Join our email list now to stay in the loop and be the first to know about our amazing deals. Let's make this Black Friday the best one yet! #BlackFridayCountdown #EpicSavings #EmailExclusive #HandmadeWithLove


Remember, you can modify the caption and hashtags to align with your brand and target audience. Use engaging visuals and effects to make your Instagram reel more captivating and appealing to viewers.