Subject Lines:
- Get to Know the Hands Behind [Your Business]
- Discover the Heart & Hands Behind [Your Product] 🎨
- Ever Wondered Who Crafts [Your Product]? Let's Go Behind the Curtain!
- The Artisan's Tale: Dive Deep into [Your Product]'s Creation Journey
Hello [Customer's Name],
We believe it's important for you to know who's behind the products you love. So today, we want to introduce you to [Maker's Name], the artisan behind [Your Product].
[Maker's Name] started their craft because [give a short background story or inspiration]. Each piece of [Your Product] they create involves [describe the process briefly]. Their dedication to their craft is what makes [Your Product] truly special.
When [Maker's Name] is not busy crafting, they enjoy [share a personal detail or hobby]. This passion is translated into their work, adding a personal touch to [Your Product].
We hope this gives you a deeper appreciation for [Your Product]. Thank you for supporting [Your Business] and for allowing [Maker's Name] to do what they love!
Best,
[Your Name]
What Makes This Email Great:
- By introducing the makers, you put a face to your brand, which makes it more relatable and authentic.
- Knowing who makes their products and how they do it helps customers feel a deeper connection to your brand and products.
- Sharing about the care and expertise put into each product can increase perceived value and customer satisfaction.
- Customers appreciate transparency, and sharing about your process can build trust and loyalty.
Tips N' Tricks To Make This Email Even Better
- Add a photo of the maker and their work process. This gives a visual appeal and makes the email more engaging.
- If you have blog posts or videos that further detail your production process or maker profiles, provide links.
- Encourage customers to reply with questions they might have for the maker or about the process.
- Include a call-to-action that leads the customer to products made by this particular maker.
Extra Fun Bonus General Marketing Tip:
Storytelling is a powerful tool in marketing. An engaging and well-told brand story can captivate your audience, evoke emotions, and create a memorable experience. More than just sharing facts and figures, it's about connecting with your audience on a deeper level. When crafting your brand story, consider the elements that make your brand unique, such as your origin, values, mission, challenges overcome, and the people behind your brand. Infuse these elements into your communications to create a compelling narrative that resonates with your audience.
Short Form Video Script Idea:
[Opening shot: Close-up of crafting tools, materials, or workspace]
[Background music: Inspirational, uplifting tune]
Voiceover: Hello, [Instagram handle] enthusiasts! Ever wondered who's behind the magic of [Your Product]?
[Cut to text overlay: "Behind the Scenes"]
Voiceover: Today, we're taking you on a special journey to meet the very soul of our brand.
[Cut to shot: Artisan/Maker in action, crafting the product]
Voiceover: Meet [Artisan’s Name], the genius, and heart behind every [Your Product].
[Cut to a close-up of Artisan/Maker]
Artisan/Maker: Hey there! It's [Artisan's First Name]. I've always been passionate about [a brief personal touch: e.g., "turning raw materials into something beautiful" or "giving life to art through fabric"].
[Cut to animated text overlay: "Craftsmanship"]
Voiceover: Every stitch, every brushstroke, every detail... is a testament to [Artisan’s Name]’s dedication.
[Cut to visuals: Quick montage of the artisan in various stages of crafting, highlighting precision and expertise]
Artisan/Maker: My favorite part? Seeing the joy our creations bring to all of you.
[Cut to visual montage: Customers using or showcasing the product, if available]
Voiceover: Every piece is a story, a labor of love, waiting to become a part of your life.
[Closing shot: Artisan/Maker holding the finished product with a proud smile]
Voiceover: From our hands to yours, we ensure nothing but the best. Dive deeper into our world by checking out this week’s email.
[End with text overlay: "Subscribe to our email list for exclusive behind-the-scenes content!"]
[Background music fades out]
Social Media Caption:
💫 Meet the hands and heart behind [Your Product]! Join us on this exclusive behind-the-scenes reel to witness the passion and precision of our beloved maker, [Artisan's Name]. Dive even deeper? Check out our email this week. Make sure you’re subscribed for more intimate looks into our creative world. #BehindTheScenes #Craftsmanship #MeetTheMaker #HandcraftedWithLove
Note: As always, adjust and customize according to your brand's tone and specific details. The more genuine and personal you can make it, the better!