Subject Lines:
- Get Ready: [Product Name] is About to Change the Game!
- Mark Your Calendar! [Product Name] Launches on [Launch Date]
- Exclusive Preview: Unveiling [Product Name] Just for You
- Sneak Peek: Something Exciting is Coming Your Way from [Your Business]
Hello [Customer's Name],
We have some thrilling news! Our team at [Your Business] has been working tirelessly behind the scenes, and now we're ready to give you a sneak peek of our upcoming product.
Our new [Product Name] is set to launch [Launch Date]. It's designed with [mention specific needs it fulfills or problems it solves]. We took your feedback and suggestions to heart when creating this, and we think you're going to love it.
Here's what you can expect from [Product Name]:
- Feature 1: [Briefly explain the feature]
- Feature 2: [Briefly explain the feature]
- Feature 3: [Briefly explain the feature]
Stay tuned for more details, and mark your calendar for [Launch Date]!
Best,
[Your Name]
What Makes This Email Great:
- This email builds excitement and anticipation for your new product, increasing the chances of a successful launch.
- Announcing new products shows that your business is innovative and continuously improving
- It ensures your customers are the first to know about upcoming releases, which can make them feel valued and in-the-know
- By teasing more details to come, you give customers a reason to look out for your future emails
Tips N' Tricks To Make This Email Even Better
- If possible, include a teaser image or video of the product to get people more excited and curious.
- If you're accepting pre-orders, include a call-to-action (CTA) for customers to be the first to secure the new product.
- Remind customers that they are receiving this information before the general public as part of your email list.
- Encourage customers to share the news on their social media profiles, expanding your reach.
Extra Fun Bonus General Marketing Tip:
Never underestimate the power of a strong Call-To-Action (CTA) in your marketing communications. CTAs guide your audience towards what they should do next—whether that's making a purchase, signing up for an event, downloading a resource, sharing your content, or any other action you want them to take. Make sure your CTAs are clear, concise, and compelling, and place them in a prominent spot where they'll easily catch your audience's attention. Experiment with different wording, colors, and placements to see what works best for your audience.
Short Form Video Script Idea:
[Opening shot: A mysterious box or silhouette of the new product]
[Background music: Something upbeat and enticing]
Voiceover: Hey there, [Instagram handle] fam! You asked, and we listened. We've been working tirelessly to create something extraordinary just for you.
[Cut to text overlay: "Sneak Peek: Coming Soon!"]
Voiceover: And now, we're ready to give you a glimpse of our upcoming product, [Product Name], launching on [Launch Date].
[Cut to quick montage: Scenes of the product being designed, assembled, and finalized]
Voiceover: With features like [Feature 1], [Feature 2], and [Feature 3], we know you're going to love it.
[Cut to animated text overlay: "Mark Your Calendar: [Launch Date]"]
Voiceover: Stay tuned for more details, and make sure to mark your calendar for [Launch Date]!
[Closing shot: An image of the teaser or logo of the new product]
Voiceover: This is our way of innovating and bringing you the best of [Your Business]. Here's to unveiling what's next.
[End with text overlay: "Join our email list for exclusive updates!"]
[Background music fades out]
Social Media Caption:
Get ready for a thrilling new release from [Your Business]! ? We're unveiling [Product Name] on [Launch Date], and we can't wait for you to see it. Want exclusive updates and a front-row seat to the launch? Sign up for our email list. You won't want to miss this! ? #SneakPeek #NewRelease #Innovation #YourBusiness