There are many different ways to market and run your handmade business. But have you ever heard of human design? It’s a new way to run your business that is based on the human design types. In this blog post, we will discuss how to use human design marketing to promote your handmade business. We will also talk about each of the human design types and what makes them unique.

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So what exactly is human design?

Human design is a system that helps you understand your personality type. There are five human design types: manifestors, generators, manifesting generators, projectors, and reflectors. Each human design type has their own unique way of thinking and interacting with the world. And each human design type also has their own unique way of marketing their business. The more you learn and understand your type, the more life seems to just “work” in your favor.

Human design can help you understand yourself and how to run your business on a much deeper level. It can help you figure out what marketing strategies will work best for you and your handmade business. I like to think of it as the literal users manual to living your best life.

If I could sum it up to one statement, it would be this: Human design helps you to make the best decisions so that you always feel in alignment with the world. That’s how I see it, at least 🙂

What is the history of human design? Where did it come from?

Human design is a combination of self knowledge systems, including astrology. It was introduced in the 1980s by a man named Ra Uru Hu (born Robert Krakower). He created human design as a way to help people understand themselves and their place in the world and it is based on the idea that we are all here for a reason and that we all have a unique path to follow.

Human design has been gaining popularity in recent years, especially among entrepreneurs and business owners. More and more people are using it to help them understand themselves, their businesses, and their customers because it can help you create a business that is in alignment with who you are and what you’re meant to do.

Human design can help you market your business in a way that is authentic and true to yourself and it can help you connect with your customers on a deeper level and build relationships that are based on trust and mutual understanding. It can also help you create a business that is truly unique and that stands out from the rest.

How does Human Design work?

In order to get started, you simply enter in some basic info including your date, time and location of birth. You will need your exact time of birth for an accurate chart. You can find human design charts all over the internet, or you can purchase a software that will create one for you.

Here a couple free human design chart generators:

Once you have your human design chart, you will be able to see which of the five human design types you are. Each human design type has their own unique energy and way of interacting with the world. You will also be able to see your human design type’s strengths and weaknesses.

This is not about labeling people, it’s about understanding them. It’s a tool that can be used to help you make better decisions, both in your personal life and in your business.

Ra Uru Hu says, “The human design system is not a belief system. It doesn’t require that you believe in anything, or that you believe in me. It is not stories or philosophy. It is a concrete map to the nature of being – a logical way we can see ourselves. Just the simple mechanics is enough to make a vast difference in somebody’s life.”

From my own personal experience, whether you want to believe in this type of stuff or not, I find that human design is ridiculously accurate. This is also not about divination or predicting the future events. As I said, it’s like a user manual to your life.

The five human design types


Manifestors are here to initiate change. They are leaders and innovators. If you want to make a change in the world, you need a manifestor on your team. Their strategy is to inform.


Projectors are here to guide and support others. They are gifted with the ability to see other people’s potential and they have a deep understanding of human nature. If you need someone to help you see the bigger picture, you need a projector on your team. Their strategy is to wait for the invitation.


Generators are here to create and produce. They have boundless energy and they are natural “go-getters”. If you need someone to get things done, you need a generator on your team. Their strategy is to respond.

Manifesting Generator:

Manifesting generators are a combination of manifestors and generators. They have the ability to initiate change and they also have the energy and drive to get things done. If you need someone who can do it all, you need a manifesting generator on your team. Their strategy is to respond.


Reflectors are here to observe and learn. They are gifted with the ability to see all sides of a situation and they have a deep understanding of human nature. If you need someone to help you see things from a different perspective, you need a reflector on your team. Their strategy is to wait out a lunar cycle (28-29ish days)

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Understand your human design inner authority

In human design, there are six ways that we make decisions. These are called “inner authorities”. You’ll find yours in your chart, however projectors and reflectors have their own inner authorities as part of their design type.

Emotional / Solar Plexus:

If you have an emotional or solar plexus authority, you make decisions based taking the time to process your emotions. You trust your intuition and you follow your heart.


If you have sacral authority, you should make decisions based on your gut, not your thoughts or emotions. Only generators and manifesting generators can have sacral authority. You know what you want and you go after it.


If you have splenic authority, you make decisions based on intuition. You know instantly in the moment if something is or is not for you.

Ego Manifested:

If you have ego manifested authority, you make decisions based on what you spontaneously say in the moment without thinking about it.

Ego Projected:

If you have ego projected authority, you make decisions based on waiting for an invitation to initiate.


If you have self-projected authority, you make decisions based on listening to the things you say spontaneously.

How to use human design in your handmade business

If you’re a handmade business owner, human design can help you understand the best way to run your business and choose the marketing techniques that are more in alignment with your type. This is not to say that you can’t do any and all marketing strategies – this is just a suggestion for choosing the strategies that you’re likely to happiest to do.

Generators and Manifesting Generators:

Designed to be “in-response” to the outside world, the best marketing strategies include doing exactly that. Base your marketing on answering questions that people have either asked you or in other places online or things that inspire you. Does the activity make you feel a big YES or a NO?

Make sure whatever you do, the inspiration comes from a place of reaction. Did that walk you took spark some creativity for your next product or social media post? And do you feel great about it? Then go for it! Generators and manifesting generators work best when living in the moment and following joy, so planning your marketing might be a bit difficult.


Since manifestors are designed to inform, a great way for them to market is through educational means. Be it through how-to or DIY videos, collaborations with other artists or simply bringing your great idea to life, you’ll find the most happiness when you choose a marketing strategy that allows you to keep your audience informed and up-to-date with all things related to your business and niche.


The natural-born teachers and guides, projectors will find most happiness marketing their businesses by sharing and educating about what they are most passionate about. Since we can’t “wait for the invitation” online, sharing your passions about your business or product will help bring your target market to you.


Making up only 1% of the worlds population, reflectors literally reflect the current world back out onto the world. This type would do well identifying product trends and being the first to reap the rewards. But, it’s best that this type takes a full month or so before making any big changes to make sure their choices are in alignment with how they want to market their businesses.

What now?

Now that you know a little more about human design, it’s time to put it into action! If you haven’t done so already, find out your type. And once you know your type and strategy, start digging around your profile to learn all the other ways you can make your life easier.

I actually just recently found out why I hate making content! Lo and behold, the reason is shown in my chart. Knowing these things about yourself and how we are all so different, makes accepting our own uniqueness, be it strengths and weaknesses, so much easier and understandable.

You can be a little more forgiving of yourself! And you can learn what things you should do, instead of forcing yourself to do something you’re just not meant to do.

We are not meant to be everything and do everything. We are simply meant to just be ourselves. When we learn more about our human design type and strategies, we can live our lives and run our businesses more in alignment with our true selves so that we can have more happiness and fulfillment in all that we do.

I’m Jackie, the heart behind Marketing and Heart, and since 2011, I’ve turned my passion for creating handcrafted Pagan jewelry into a successful six-figure business. I’m on a mission to empower other artisans to build their dream businesses by sharing the insights and tactics that have worked for me. When I’m not working, you’ll find me enjoying nature, foraging for mushrooms, or spending quality time with my family and my chickens, never too far from my beloved collection of jewelry tools.

Finally! A Proven Way To Actually Grow Your Audience Of True Fans Without Making Social Media A Full Time Job

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